Mimaki Australia Appoints Mr Kohei Kobayashi as Managing Director


Sydney, Australia - April 18, 2024

Mimaki Australia proudly announces the appointment of Kohei Kobayashi as its new Managing Director, effective immediately. With an illustrious career spanning over a decade in various leadership roles within the Mimaki Group, Kobayashi brings a wealth of experience in sales channel management, direct sales, market research, and marketing strategy development to his new role.

Kobayashi's journey with Mimaki began in 2009 when he started as an Area Sales representative in the Kansai region of Japan. His dedication and strategic acumen saw him rise through the ranks, culminating in key positions such as Manager of Sign Graphics Global Marketing and Area Sales Manager for Mimaki Europe B.V.
During his time at Mimaki Europe B.V., Kobayashi played a pivotal role as the Executive Assistant for the Managing Director, where he not only provided crucial translation support but also spearheaded compliance projects and inventory reduction initiatives. His contributions were instrumental in driving business growth and ensuring operational efficiency across diverse markets, including Central Asia, and South Eastern Europe.

Kobayashi’s extensive experience in product planning and marketing strategy development further solidifies his position as a dynamic leader poised to steer Mimaki Australia towards continued success. As Manager of Sign Graphics Global Marketing at Mimaki Engineering Co., Ltd., he led several groundbreaking initiatives, including the launch of innovative products such as the UCJV series and SWJ-320EA printer.

Commenting on his appointment, Kohei Kobayashi stated, "I am deeply honoured to lead Mimaki Australia and build upon its legacy of excellence in the wideformat printing industry. With a relentless focus on customer satisfaction and market innovation, I am committed to driving growth and fostering meaningful partnerships that will elevate our brand presence across Australia."

Kobayashi holds a Bachelor of Business Administration from Hosei University in Tokyo, Japan, and possesses exemplary English communication skills, enabling him to effectively engage with global stakeholders.
Please join us in welcoming Kohei Kobayashi to his new role as Managing Director of Mimaki Australia.

For media inquiries, please contact:

Chris Dutkowski
National Marketing Specialist
Mimaki Australia
0437 800 705

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